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Wednesday, March 18, 2009

Seven Ways to Warm Your Prospects Using Website Audio

Gone are the days when putting audio on the site is to bring visitors to their Gaudy musical fanfare and different Click? D sound effects. Fortunately, audio has now become much more sophisticated and new techniques that allow streaming audio has been possible to use your own voice as an effective marketing tool. Most visitors to your site with computers have the potential noise. With their own voice, can you elaborate on the impact of the sales message and develop a stronger relationship with their visitors. Many sites use streaming audio to promote and sell services claim that audio increases their conversion by nearly 300%! Why is sound in such a powerful marketing tool? It is very simple. It is well known in the psychology of consumers who feel more comfortable, the easier it is to communicate a message and motivate a sale. Senses evoke feelings and emotions are memorable. When it comes to surfing the Internet, sense of hearing is much stronger than the sense of sight. Customers remember that 20% of what they read, but I remember an incredible 70% of what they hear. Visitors can meet your voice so that it can not be achieved by words, no matter how big is your copy. Its power comes from its ability to reinforce his message for a commitment for even the most powerful sense. You will find below are some of the most effective ways to use streaming audio on its website: Introduction: The use of streaming audio for you, your website and some of the most important products or services for users. To do this, remove some of the anonymity of the Web experience and helps build trust between you and your point of view. Witnesses: There is evidence that the testimonies which include a picture appears more credible to the public with only the text. Statements that contain text, image and audio note is the best thing to having satisfied customers call your visitors and tell them personally how are your products! Warranty: Location of audio on our website, for example, end notes, or links to pay, is a great way to reassure visitors about common interests. Streaming audio can be used to explain the payment process, security issues, merchant account information and other concerns have visitors in May compared to our Web site. Instructions: Streaming audio buttons, you can quickly give directions to visitors. A good example of this can be found at http://www.ezinearticles.com. An audio note that explains exactly what it takes to the success of the submission supports each step of sending the article! Tip: More than 80% of Internet users click on the link that offers advice? Why? Because they know that there is an end of a short piece of useful information. Reading a tip is not that reading a manual. It is an opportunity to get information quickly. Provide a good end to the site each day, and you find people around do not have enough for this player, press the button! The teleconference and Seminars: Streaming audio is a great way to give your visitors with the reading of seminars and teleconferences. Thank you: Create an audio message to send e-mails every time a client or prospect buys your product or service. Recognizing the purchase personally is a great way to create customer loyalty and increase sales of repetitions. Finally, a word carefully! The sound is a powerful tool when used responsibly. Do not hit the visitors with audio as soon as it arrives at your site. You never know where people have access or other type of sound that can run on their computers. I read about visitors being really annoyed by audio that played without invitation because he was listening to the CD, or were sitting in their workplace. It is important that users control the sound. A simple invitation to click is all it takes. You'll be surprised at the number of people are motivated by curiosity and will feel compelled to click the play button. They also had time to prepare his message. Try to animate your voice and inject personality into your message by being rather than formal conversation. Most important of all, be safe and be yourself! May this article be reproduced in its entirety only if the state resources and the box is included. Tracey Meagher is the founder of QuickandEasyAudio.com, a website that reviews all the latest tools and resources available to add sound to your Web page. Visit http://www.quickandeasyaudio.com http://www.quickandeasyaudio.com receive free audio resources that will help you add audio to your website in less than 60 minutes!

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