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Sunday, March 8, 2009

Jingles - What Constitutes A Successful Jingle Campaign?

What constitutes a successful campaign jingle? In this article we will examine and listen 4 jingle success in rural areas and seek key ingredients of success. Klirre campaign No. 1, Mr Chau's Chinese Fast Food: http://www.soundad.com/audio/MrChau.mp3 http://www.soundad.com/audio/MrChau.mp3 This radio and television music identity has been the cornerstone Mr Chau in the campaign since 1996 and is still a success. In the space time in less than 6 - 22 regionally. We were asked to find a creative and fun way to achieve an above-board population (including children) who, with most of its full menu as possible: 60 radio spot. We decided that Mr Chau variation in the menu must think creatively with the diversity and, therefore, used a variety of personalities and singers and gather in a state of music tracks tempo marked with sticks percussion. Click or paste the above link to listen. The 2 nd is a campaign: 60 radio and television jingle for the Northern California Marine Association is just around the bay from San Francisco, Sacramento and San Jose, California. They led to a A35-64 demonstration, but also wanted to appeal to children. We chose reggae music as a vehicle and funny lyrics with a big voice to sell the boat lifestyle. The campaign is relatively new, but it was a resounding success. Click on the link below to hear the jingle Only in a boat : <a target = _new href = http:// www http://www.soundad.com / audio/NCMA.mp3. soundad.com / audio/NCMA.mp3 Campaign No. 3 is a national television spot 30 (with the jingle), who wrote and produced for the DAB (Low Carb) Beer. They wanted an objective 25-34 female audience with this low-carb offerings. They asked us to create something that is a crossroads between music bengali and Sheryl Crow. Again, it was a successful campaign for them. Take a DAB on the following link: <a target = _new href = http:// www.soundad.com/audio/DAB.mp3 http://www.soundad.com/audio/DAB. mp3 Campaign No. 4, Petaluma Auto Plaza has a huge electronic sign on the 101 Northern California was found that the central point of his campaign. We decided to put on the map of a jingle written in a Renaissance style Gospel: I look at Petaluma Sign and has given us the gospel diva Jeannie Tracy (Whitney Houston group) to sing. <a target = _new href = http://www.soundad.com/audio/pet_auto_plaza.mp3 http://www.soundad.com/audio/pet_auto_plaza.mp3 to create a truly successful campaign jingle branding that cut the root, a jingle / music production company must be willing to go far to help you in your position (or businesses), especially in the public consciousness with creativity and integrity. spare no expense to get the best musical creativity and talent to shine our customers over the airwaves. You should expect the same from any company you choose their partners. Do not extinguish the least. Barry Volk is a former producer / Music for employees of ABC, MCA & Screen Gems-EMI Music Publishing, 20th Century Fox solo artist, music director of the West Coast Theater Company and the National Director of Marketing Metro Networks / Westwood One. His production company for music, Barry Volk Sound Advantage http://www.soundad.com http:// www.soundad.com develops and manufactures custom jingles and musical productions for radio and television announcers global market for small to scale.

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