Jingles - What Constitutes A Successful Jingle Campaign?

What constitutes a good campaign jingle? In this article we will examine and listen to 4 successful jingle campaigns and look for key ingredients to success. Campaign jingle 1, Mr. Chau 's Chinese Fast Food: This http://www.soundad.com/audio/MrChau.mp3 http://www.soundad.com/audio/MrChau.mp3 Radio & TV musical identity has been the cornerstone of Mr. Chau campaign since 1996 and is still a success. In this range from the time was 6 to 22 regional areas. We were asked to find a creative and fun way to reach by the Board of Directors of the population (including children), with most of its full menu as possible in the: 60 radio spot. We decided that the scope of Mr Chau menu need to be creative with the variety reflects so many personalities and singers, and put together in a tempo musical track punctuated with drum sticks. Click or paste the above link to listen. 2nd campaign is a: 60 radio and television jingles for the Northern California Marine Association of Fairs boats in the bay area of San Francisco, Sacramento and San Jose, California. They were for a A35-64 demo but also wanted to appeal to children. We chose reggae music as a fun and lyrics with great voice to sell the boat lifestyle. The campaign is relatively new, but it is a success. Click on the link below to hear the jingle Only in a boat : <a target = _New href = http:// www http://www.soundad.com / audio/NCMA.mp3. soundad.com / audio/NCMA.mp3 Campaign 3 is a national: 30 TV spot (with jingle) that he wrote and produced for DAB (Low Carb) Beer. They wanted a specific female audience 25-34 with this low-carb offerings. They have asked us to create something that was a cross between music Bengali and Sheryl Crow. Again, this was a successful campaign for them. Take a DAB on the link below: <a target = _New href = http:// www.soundad.com/audio/DAB.mp3 http://www.soundad.com/audio/ DAB. mp3 Campaign 4, Petaluma Auto Plaza has a huge electronic sign on Highway 101 in Northern California found that the centerpiece of his campaign. We decided to put on the map by writing a jingle in a style the Gospel: I saw the sign of Petaluma and indicated that the gospel diva Jeannie Tracy (Whitney Houston of the band) to sing. <a target = _New href = http://www.soundad.com/audio/pet_auto_plaza.mp3 http://www.soundad.com/audio/pet_auto_plaza.mp3 To make a successful campaign jingle branding which will reduce congestion through a jingle / music production company must be willing to travel long distances to ensure that the position of its products (or business), especially in the consciousness of Public creativity and integrity. We spare no expense to make the best creative and musical talent to shine our clients on the air. You should expect the same from other companies you choose to work with. Do not pay for less. Barry Volk is a former producer / composer staff of the ABC, MCA and Screen Gems-EMI Music Publishing, 20th Century Fox only artist, music director of West Coast Theater Company and National Director of Marketing for Metro Networks / Westwood One. His music production company, Barry Volk Sound Advantage http://www.soundad.com http:// www.soundad.com develops and produces jingles and custom musical productions for radio and television in the world Advertisers in the small country.